Senior Product Designer August 2018 – Current
I work on Lyft’s core apps, with a focus on improving the pickup experience. I’m also working on improving collaboration with engineers by helping other designers run apps in simulators, and am involved in building out the design team in our new New York office.
Senior Product Designer February 2016 – July 2018
Product Designer May 2015 – February 2016
I joined BuzzFeed to design the BuzzFeed News app for Android for its launch, and led design on both iOS and Android post-launch. The app was shortlisted for SND Digital World's Best and nominated for Best App by Google Play Awards.
As designer for our Post Experience team, I contributed design for our native framework for article pages on iOS and Android. I also designed experiments to improve the performance of BuzzFeed's article experience on mobile web, notably increasing our share rate. I also helped support our distribution to Instant Articles by designing an in-house article management tool.
As lead designer for the Apps Group, I had my eye on improving design fidelity by getting my hands as dirty as possible in code (with the help of my patient and lovely engineering team) and designing a cohesive style guide. I also worked closely with product management to continuously experiment with new features, and kept close to our audience with qualitative user research.
My last role at BuzzFeed was as lead designer for Tasty digital products. My amazing cross-functional collaborators and I defined and built a new API, CMS, iOS app, and fully AMP-native website from the ground up in less than 6 months — including user research to define the products, developing a styleguide, rounds of usability testing and on and on. After a successful launch, I iterated on our core products with experiments, new features like smart home device integration, and mentored other designers to monetize our website and extend Tasty onto other platforms.
Product Designer September 2013 – May 2015
I designed awesome experiences for chefs and customers. As well as helping to introduce user research to the product process at Kitchensurfing, I also worked with an agile engineering team to develop a responsive design language and our product team to fundamentally rethink the product, pivoting from a two-sided marketplace to an on-demand(-ish) experience.
Mobile Designer July 2012 – September 2013
At Vimeo I was on a tiny new team as the lead user interface and user experience designer for Vimeo on iOS, Windows 8, mobile web, and more. I also collaborated with external vendors, including art direction for Vimeo's Windows Phone app.
Senior Visual Designer April – July 2012
Visual Designer II February 2010 – April 2012 (with a blip over at R/GA)
Visual Designer May 2008 – Feb 2010
My title was visual designer, but I learned pretty quickly that pure visual design is boring for me! So I engaged in everything from the nitty-gritty pixel bits to high-level interaction design. Clients included Ernst & Young, Nokia, AT&T, CA, GE, and IPC.
Carnegie Mellon University
BFA, Communication Design. Graduated in 2008 with University Honors. Also attended the Schule für Gestaltung, St. Gallen, Switzerland, as an exchange student.
Cross-platform user interface design (particularly native), user research, a/b testing and experimentation, design mentorship, data-driven decision-making, product management, "agile"